It is the process of creating beneficial connections, increasing brand recognition, generating traffic to your website, and sharing your content through LinkedIn.

It allows you to connect with professionals from various fields and serves as a resourceful tool for employers, employees, and customers alike.Īs the name suggests, LinkedIn marketing refers to marketing using LinkedIn. It is a professional social platform primarily focusing on career networking and is well known for its seamless recruiting and hiring process. LinkedIn is a social networking site launched in 2003. In this article, our social media team from Perth explain the significance of LinkedIn and how to use it for marketing. It is an excellent platform to build professional relationships – at The Computing Australia Group, we have signed up clients, found business partners and hired talented employees on LinkedIn. Which is a pity because, with over 600 million global users and counting, LinkedIn is a powerful tool for marketing and lead generation. Think social media, and chances are that LinkedIn rarely is the first thing that comes to mind.

Using linkedin for marketing